Dr. Anne Berthold

Dr.  Anne Berthold

Dr. Anne Berthold

Lecturer at the Department of Health Sciences and Technology

ETH Zürich

Professur für Consumer Behavior

CHN J 75.3

Universitätstrasse 16

8092 Zürich

Switzerland

Additional information

Research area

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Environmental Psychology

Perception of scarcity

Contextual effects (e.g., color)

 

 

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2020 – current | Senior Researcher and Lecturer. Institute for Environmental Decisions (IED), ETH Zurich

2019 – 2020 | Post Doc. Department of Social psychology, University of Zürich (UZH)

2014 – 2018 | Research Assistant. Department of Social psychology, UZH

2013 – 2014 | Research Assistant. Department of Personality psychology, UZH

2012 – 2013 | Teaching. Hochschule Fresenius, Idstein

2011 – 2012 | Maternal leave.

2008 – 2011 | Post Doc. Department of Social psychology, FSU Jena

2005 – 2010| Research Associate. DFG-Research Unit, FSU Jena

2004 – 2005 | Research Assistant. Universitätsklinikum Leipzig

1999 – 2005 | Diploma Studies (Psychology). University of Leipzig

 

 

Additional information

 

Current research projects

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Scarcity of natural resources, climate protection & openness towards technologies

Scarcity of sustainable products, attribution of scarcity & consumption behavior

Sustainability Labels

Contextual effects (e.g., color)

 

 

Course Catalogue

Spring Semester 2025

Number Unit
752-2120-AAL Consumer Behaviour I
752-2121-00L Consumer Behaviour II

Publications

  • Ammann, J., & Berthold, A. (2023). Temporary differences in pathogen disgust sensitivity and the perception of crowded spaces. Personality and Individual Differences, 201, 111928. doi: external page 10.1016/j.paid.2022.111928
  • Berthold, A., & Ammann, J. (2022). Colours of Disgust–an exploratory study on the relationship between food colour and disgust. Science Talks. doi: external page 10.1016/j.sctalk.2022.100124
  • Cologna, V., Baumberger, C., Knutti, R., Oreskes, N., & Berthold, A. (2022). The Communication of Value Judgements and its Effects on Climate Scientists’ Perceived Trustworthiness. Environmental Communication, 1-14. doi: external page 10.1080/17524032.2022.2153896
  • Kappner, N., Lang, J., Berthold, A., & Gaum, P. M. (2022). The moderating effect of social resources on the link between study-related stressors and depressive symptoms among medical students in North Rhine-Westphalia, Germany–a cross-sectional study. BMC psychiatry, 22(1), 1-16. doi: external page 10.1186/s12888-022-04170-0
  • Bearth, A., Berthold, A., & Siegrist, M. (2022). People’s perceptions of, willingness-to-take preventive remedies and their willingness-to-vaccinate during times of heightened health threats. Plos one, 17(2), e0263351. doi: external page 10.1371/journal.pone.0263351
  • Berthold, A., Cologna, V., & Siegrist, M. (2022). The influence of scarcity perception on people's pro-environmental behavior and their readiness to accept new sustainable technologies. Ecological Economics, 196, 107399. doi: external page 10.1016/j.ecolecon.2022.107399
  • Cologna, V., Berthold, A., & Siegrist, M. (2021). Knowledge, perceived potential and trust as determinants of low-and high-impact pro-environmental behaviours. Journal of Environmental Psychology, 101741. doi: external page 10.1016/j.jenvp.2021.101741
  • Dihr, M., Berthold, A., Siegrist, M., & Sütterlin, B. (2021). Consumers’ knowledge gain through a cross-category environmental label. Journal of Cleaner Production, 319, 128688. doi: external page 10.1016/j.jclepro.2021.128688
  • Berthold, A., Steffens, M. C., & Mummendey, A. (2019). What did they say? How subgroup stereotypes influence memory for superordinate groups. Journal of Experimental Social Psychology, 83, 23-36. doi: external page 10.1016/j.jesp.2019.02.007
  • Berthold, A., Reese, G., & Martin, J. (2017). The effect of red color on perceived self-attractiveness. European Journal of Social Psychology, 47, 645-652. doi: external page 10.1002/ejsp.2238
  • Berthold, A., & Blank, H. (2016). Memory distortion and attitude change – Two routes to cognitive balance. European Journal of Social Psychology, 46, 198-208. doi: external page 10.1002/ejsp.2137
  • Reese, G., Berthold, A., & Steffens, M. C. (2016). As High as it Gets: Ingroup Projection Processes in the Superordinate Group Humans. International Journal of Intercultural Relations, 50, 39-49. doi: external page 10.1016/j.ijintrel.2015.11.003
  • Hellman, J.H., Berthold, A., Rees, J. H., & Hellmann, D. F. (2015). "A letter for Dr. Outgroup": On the effects of an indicator of competence and chances for altruism toward a member of a stigmatized out-group. Frontiers in Psychology, 6, 1422. doi: external page 10.3389/fpsyg.2015.01422
  • Berthold, A. & Ruch, W. (2014). Satisfaction with life and character strengths of nonreligious and religious people: It’s practicing one’s religion that makes the difference. Frontiers in Psychology, 5, 876. doi: external page 10.3389/fpsyg.2014.00876
  • Ehrke, F., Berthold, A., & Steffens, M.C. (2014). How Diversity Training can Change Attitudes: Increasing Perceived Complexity of Superordinate Groups to Improve Intergroup Relations. Journal of Experimental Social Psychology, 53, 193-206. doi: external page 10.1016/j.jesp.2014.03.013
  • Berthold, A., Leicht, C., Methner, N., & Gaum, P. (2013). Seeing the world with the eyes of the outgroup—The impact of perspective taking on the prototypicality of the ingroup relative to the outgroup. Journal of Experimental Social Psychology, 49(6), 1034-1041. doi: external page 10.1016/j.jesp.2013.07.007
  • Berthold, A., Mummendey, A., Kessler, T., Luecke, B., & Schubert, T. (2012). When different means bad or merely worse. How minimal and maximal goals affect ingroup projection and outgroup attitudes. European Journal of Social Psychology, 42(6), 682-690. doi: external page 10.1002/ejsp.1878
  • Reese, G., Berthold, A., & Steffens, M. C. (2012). We are the world – and they are not: Prototypicality for the world community, legitimacy, and responses to global inequality. Political Psychology, 33(5), 683-700. doi: external page 10.1111/j.1467-9221.2012.00892.x
  • Kessler, T., Neumann, J., Mummendey, A., Berthold, A., Schubert, T. & Waldzus, S. (2010). How do we assign punishment? The impact of minimal and maximal standards on the evaluation of deviants. Personality and Social Psychology Bulletin, 36, 1213-1224. doi: external page 10.1177%2F0146167210380603
  • Berthold, A., Mummendey, A., Kessler, T., Luecke, B., & Schubert, T. (2008). "In" or "Out"? The Impact of minimal & maximal goal orientations on reactions towards norm deviants. International Journal of Psychology, 43(3-4), 666-666. doi: external page 10.1080/00207594.2008.10108486
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